A 90-day digital marketing plan for a business starting from scratch in Georgia
A step-by-step, month-by-month plan to go from invisible online to a steady flow of customers. Built for Kennesaw, Athens, Peachtree City and the whole state.
You opened your business in Kennesaw, Athens or Peachtree City. You do good work, but online you barely exist. Where do you start without overspending? Here's a 90-day plan, in the right order.
Month 1: get found
- A complete Google Business Profile: exact category, service area, real photos and hours. Only 35% of small businesses have one (BrightLocal); this is your opportunity.
- A simple website that looks good on a phone, with buttons to call and message on WhatsApp. 73% of local searches start on a phone.
- The same details everywhere: name, address and phone.
- WhatsApp Business with an auto-reply.
Month 2: earn trust
- Ask every customer for a review. Goal: 10 to 20 reviews this month. 74% of consumers look for reviews from the last three months.
- Social media with real photos and videos of your work, two or three times a week.
- A basic CRM so you never lose a quote.
Month 3: get chosen faster
- Google or Meta ads with a small budget, focused on your area.
- Automatic follow-up on quotes and replies in under 5 minutes.
- Your first email campaign to customers, with a tip and an offer.
- Review your numbers: leads, where they came from, how many you closed and what each customer cost you.
After 90 days
With the foundation in place, the next step is growth: more content, SEO for each service and city, ads on more channels and automations that work for you.
Notice the order
Instagram doesn't show up until month 2, and it isn't the first thing. The most common mistake is starting with social media when customers still can't find you or trust you. Digital marketing is built from the bottom up.
Frequently asked questions
Can I do this plan myself?
Yes, you can do many parts yourself. An agency saves you time and mistakes, especially with ads, your website and automation.
How much should I invest in the first 90 days?
It depends on your industry and area. What matters is starting with the foundation and saving ads for when you have reviews and a website ready.
What do I do after 90 days?
Review the numbers, double down on what worked and add SEO, more content and automations.
Want to know which pieces your business is missing?
Take our free assessment: eight yes-or-no questions, and in one minute we'll tell you where to start. Or message us on WhatsApp: we work in English and Spanish from Norcross, Georgia, with businesses across the southern U.S.